Yuda Water-based Paint Brand Story – Transcript of an exclusive interview with special guests on CCTV’s “Brand Story”

Brand Origin: Craftsmanship Quality, Dedicated to Waterproofing

Yuda Water-Based Paint was founded during the era of rapid development of China’s building materials and coatings industry. With the core concept of “environmental protection and waterproofing, technology builds homes”, it focuses on the research, development, and production of water-based waterproof coatings. The brand founder has been deeply involved in the industry for many years, observing the pain points of traditional waterproof materials such as high pollution and poor durability, and is determined to create a new type of green, environmentally friendly, and highly effective waterproof water-based paint to promote the upgrading of the building waterproofing industry.

Technological breakthrough: Balancing environmental protection and performance
Yuda water-based paint has solved the problems of high VOC emissions and strong irritation during application of traditional solvent-based coatings through innovative formulation technology:

• Water-based and environmentally friendly: Using water as a diluent, it is non-toxic and odorless, and has passed the national certification for green building materials.
• Highly Efficient Waterproofing: Utilizing nanoscale permeable crystallization technology, a dense waterproof layer is formed, with an impermeability pressure exceeding 1.5 MPa.

– Effective Leakage Repair: For leakage scenarios such as roofs, basements, and bathrooms, we have developed a quick repair solution that “seals with one application”.

Testimony of Honor: Special Invited Appearance on CCTV’s “Brand Story”
In 2021, Yuda Water-based Paint, with its industry influence, technological innovation, and market reputation, was invited to appear on CCTV’s “Brand Story” program, becoming a representative brand in the waterproof coating field. During the program:

1. Brand founder’s on-site presentation: Sharing the original intention of entrepreneurship, the journey of technological research and development, and interpreting the mission of “making buildings safer and life more environmentally friendly”.
2. Experimental Demonstration: By comparing the waterproofness and environmental friendliness of traditional coatings and Yuda water-based paints, the product advantages are visually demonstrated.
3. User case: Showcase real-life waterproofing projects for schools, hospitals, residences, and other projects to verify their long-term durability.

This appearance on CCTV not only enhanced Yuda’s brand credibility, but also conveyed the eco-friendly waterproof concept of “Smart Manufacturing in China” to consumers nationwide.

Brand Vision: Protecting countless buildings and delivering green values
Yuda Water-based Paint has been continuously focusing on the fields of building waterproofing and energy conservation. Its future plans are as follows:

• Expand the product line of functional coatings, including reflective insulation, anti-corrosion, and anti-mildew coatings;
• Promote waterproof standardization in scenarios such as self-built houses in rural areas and urban old building renovation;
• Popularize waterproof knowledge through public welfare activities to reduce potential safety hazards in buildings caused by leakage.
  “Not a drop of water escapes” – Yuda water-based paint, with technology as its cornerstone and responsibility as its driving force, is becoming a green benchmark in China’s waterproof coating industry.