Yuda Water based Paint · Domestic Products Going Global – Brand Story of CCTV’s “Domestic Products Going Global”
Brand Mission: Chinese Waterproof Technology, Going Global
Since its establishment, Yuda Water-Based Paint has always adhered to the core principle of “Technology for Waterproofing, Green Future”, focusing on the research, development, and production of high-performance water-based waterproof coatings, polyurea elastomers, and other products. In 2020, Yuda, with its excellent product quality, innovative environmental protection technology, and international market layout, was honored as a special guest by the “Domestic Products Going Global” program team of CCTV-4 International Channel of China Central Television (CCTV), and attended the CCTV Entrepreneur Symposium, showcasing the technological strength of Chinese waterproof coatings to the world.
I. CCTV Showcase: Domestic Brands, Global Stage
In 2020, Yuda Water-Based Paint, as a representative of China’s waterproof coating industry, was invited to participate in the CCTV-4 program “Domestic Products Going Global” and shared its brand’s experience in going global at the CCTV Entrepreneur Symposium:
- Brand Storytelling
- The founder reflects on the entrepreneurial journey, sharing how the local brand has grown into a waterproof technology enterprise with international competitiveness.
Emphasize the dual drive of “environmental protection + high performance” to promote the upgrading of China’s waterproof coating standards.
- Demonstration of polyurea waterproof technology
- Demonstrate on-site the superb performance of polyurea elastic waterproof coating:
✅ 10-second curing, seamless film formation, extreme climate adaptability (-40℃~120℃)
✅ Impact resistance and corrosion resistance, suitable for harsh environments such as bridges, tunnels, and marine engineering
✅ Environmentally friendly and solvent-free, compliant with EU REACH standards
- International Market Expansion Cases
- Share successful applications in overseas markets such as Southeast Asia, the Middle East, and Africa, such as:
🌏 Waterproofing project for high-rise buildings in Dubai
🌏 Polyurea protection for Singapore MRT tunnels
🌏 Roof Waterproofing Solution for Hot and Humid Regions in Africa
**II. Technological Advantages: Why can Yuda represent “domestic products going global”? **
The core competitiveness of Yuda water-based paint lies in “Smart Manufacturing in China” technology + environmental protection concept:
- Water-based environmental protection technology
- Zero formaldehyde, low VOC, and certified by international organizations such as French A+ and German TÜV.
- The construction process is pollution-free, making it suitable for sensitive locations such as schools and hospitals.
- Polyurea ultra-durable waterproofing
- Adopting Spray Polyurea Technology (SPUA), achieving:
- 20-year super long lifespan, far exceeding traditional asphalt rolls.
- Elastic crack resistance, with a tensile strength of ≥16MPa, adapts to building settlement.
- Intelligent construction system
– Equipped with automated spraying equipment, it enhances the efficiency of overseas projects and reduces labor costs.
III. Brand Vision: Empowering the World with Chinese Waterproof Technology
The appearance of Yuda water-based paint on CCTV’s “Domestic Products Going Global” marks the leap of China’s waterproof coatings from “Made in China” to “Chinese Standard”. In the future, Yuda will continue to:
- Deepen the market layout of the “Belt and Road Initiative” and promote the application of polyurea technology in major international projects;
- Collaborate with research institutions to develop more energy-efficient and intelligent waterproof solutions;
- Fulfilling social responsibility by improving global building safety and living environment through waterproof technology.
“Impeccable, shared by the world” – Yuda water-based paint, starting from the CCTV stage, is making China’s waterproof technology shine globally!
